After spending years in Silicon Valley, I've seen many people put too much faith in the power of referrals. Yes, Netflix’s referral system is far more effective than regular online applications, but many people miss the point—it’s not about using it as a shortcut, but more about getting past the initial HR screening. What ultimately decides if you get hired is still your own abilities.
Netflix’s "freedom and responsibility" culture isn’t just a catchphrase. Last year, I helped refer a former colleague. He was technically solid, but during the interview, he kept nitpicking over the fact that "the requirements document wasn’t detailed enough," and ended up being passed over. The interviewer later told me, "We’re looking for people who can pave their own path, not wait for others to hand it to them."
When seeking a referral, don’t be too transactional. Last week, someone on LinkedIn sent me a message asking for a referral with no introduction. A Netflix director I know said he blocks these kinds of messages right away. The right approach is to first understand what the person has worked on and find a way to engage meaningfully. For instance, you could say, "I saw the recommendation algorithm upgrade project you led, and I’ve been working on something similar recently…" This shows you’ve done your homework.
With so many online events nowadays, you can easily bump into Netflix employees at tech talks. The key is to make yourself memorable. I know a guy who asked a particularly insightful question during a Q&A, and afterward, an engineer added him on WeChat. Three months later, that engineer became his referrer.

But landing a referral is just the first step. Netflix’s interview process is tough—typically starting with five rounds, each one tougher than the last. A friend of mine reached the third round, and the interviewer suddenly asked, "If you were to take over this project now, but the documentation is incomplete and the previous person is gone, what would you do?" These questions aren’t something you can prepare for—it's all about what you've learned from experience.
Your resume also matters. Don’t just pile on technical buzzwords—Netflix is pretty sharp. It's far better to use data to back up your claims, like "Optimized the algorithm, boosting click-through rates by 15%" rather than just saying "Proficient in machine learning." One of the best ways I’ve seen is turning your projects into stories—showing the problems you faced, how you solved them, and what the results were.
At the end of the day, a referral is just a fast track. If you’re good enough, you’ll eventually get in. But if your skills don’t match up, even the CEO’s personal referral won’t help. The people at Netflix can tell in minutes if you’re the right fit. So instead of obsessing over how to get a referral, focus on whether you’re ready to pass their interview process.